Ciucan & Associates – Print 2008

Solution

Ciucan & Associates is a law firm established in 2007 by a group of lawyers who worked together as councilors in a major oil company. The law firm wanted a brand identity that would help promote its core values and professional assets. We created their logo and all the other dimensions of a brand identity and based on them we built the products that would communicate their mission statement better. From their website to all the print presentations, cards, framed motivational posters and holiday-themed calendars, we created a coherent brand identity that sets them apart on a busy market and also gives their prospective clients an image of their upscale professional services.

• The brochure, a 24-page document that presents their experience and portfolio, meant to support the firm in auctions, was designed as a folder where one can easily slip in other support documents. The brochure was published in a luxurious but understated print, respecting the firm brand identity.
• The business cards were consistent with the established brand identity and were printed on special Astroprint Juta paper.
• The desk calendar was meant to look more like an art album than a promotional gadget as it was illustrated with drawings and paintings of the Young@Arts group artists. The final design combined the brand colors with the beautiful illustrations to produce a very aesthetic experience for those who received it.